10 steps to success with subcontractors
By: Mike Perrault There is no quick and easy way to have successful, profitable relationships with subcontractors. Building such relationships is one of the headaches of the landscape and irrigation...
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How to engage clients with social media
What’s the most valuable yet underutilized resource in your business? For most small businesses, it’s customers. One of the web’s principles is to serve consumers first and businesses second. So, as...
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Humanize your business
How social media makes your firm more likeable, trustworthy and attractive to new customers. While many companies are busy adding social media to their marketing practices, they’re not fully...
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What consumers want
Green Industry marketing experts translate the results of PLANET/Harris Interactive’s consumer survey. In December, Harris Interactive conducted an online survey on behalf of the Professional Landcare...
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Jeff Korhan debuts business podcast
Jeff Korhan Jeff Korhan added “podcast host” to his list of titles, with his launch of “This Old New Business Podcast.” The weekly show features interviews with sales and marketing experts, best...
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Map the customer experience
When hiring, many business owners say they value attitude and personality more than expertise and skill because the latter can be learned. If this claim is true, why are most green industry websites...
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Korhan launches Landscape Digital Institute
Jeff Korhan Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author,...
View ArticleCommunication Coach: How the right words predictably sell
I get it. Writing is not your thing. You would rather craft your message with a video. That’s your preferred communication medium. Or maybe you like to use snapshots on Instagram to tell your story....
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Communication Coach: Predict customer behavior like Amazon
What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year Amazon bought Whole Foods to...
View ArticleCommunication Coach: Brand voice is the backbone of your marketing
If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing...
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Communication Coach: A tool for getting company culture right
Photo: iStock.com/tumsasedgars Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact, the right...
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Communication Coach: How to make content marketing a business practice for...
Photo: iStock.com/marrio31 If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing...
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People on the Move: Neil Cleveland joins PBI-Gordon team; OPEI adds Brandon...
Neil Cleveland. (Photo provided by PBI-Gordon) Neil Cleveland has joined PBI-Gordon as vice president and general manager. Cleveland will oversee all aspects of the PBI-Gordon Professional Turf &...
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Communication Coach: 7 website elements to convert visitors into paying...
Photo: iStock.com/marrio31 The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape company websites profile...
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Communication Coach: 3 pillars of customer relationships
Photo: iStock.com/phototechno The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us...
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Communication Coach: The Google tool that will help you dominate local searches
Photo: iStock.com/courtneyk When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard...
View ArticleCommunication Coach: 7 must have marketing trust signals
If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include...
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Communication Coach: Live by the calendar to create generous marketing
Photo: iStock.com/PrathanChorruangsak I was doing some discovery work with a new client, our first meeting together. She said, “Marketing is difficult.” Marketing used to be easy. You could pay for an...
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Communication Coach: The question that perfected my customer growth
(Photo: iStock.com/erhui1979) Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should...
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Communication Coach: Why marketing is hard and how to fix it
Photo: iStock.com/ZoneCreative Marketing touches every aspect of your company. This was scary when there were only a few ways to promote your business. Nowadays there are hundreds of marketing...
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