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Communication Coach: How to make service a marketing advantage
(Photo: iStock.com/frender) As a marketing consultant, I’m often asked for ways to jumpstart a prospective client’s marketing. This often happens when work slows, such as during the summer or this time...
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Marketing Mojo: Stop making visual marketing a happy accident
Jeff Korhan Entertainers and creators consider it part of their jobs to acquire and curate performance videos that can open doors to future opportunities. Professional actors, comedians and speakers...
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Communication Coach: How to activate your network and grow personal...
Jeff Korhan Long before social media networking, we grew our personal relationships by connecting over lunch or coffee. It’s a practice that requires a realistic time commitment and that’s precisely...
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Communication Coach: The invisible measure of future growth
Jeff Korhan One of the greatest challenges for business owners is managing growth expectations. In the early days of my company, I focused on customers because our future depended on achieving their...
View ArticleCommunication Coach: Never fake your company mission
One of the cardinal rules of business is being true to your mission. It’s like a compass that keeps your purpose aligned for serving a target audience while showcasing your unique strengths. Back in...
View ArticleMarketing Mojo: One strategy question your business needs to know
It’s that time of the year when strategic plans are tested. Now that peak season is on the horizon, team members may be losing faith. This is a problem when you need everyone fully committed to a...
View ArticleCommunication Coach: Notion organizer Part 1, your connected workspace
No software is perfect because it’s designed for the typical user. That most likely doesn’t apply to you, as entrepreneurs are anything but conventional. We take pride in getting things done in our...
View ArticleCommunication Coach: Win back your time by mastering the art of convenient...
After a decade in corporate selling, I was confident I could make it as an entrepreneur. Selling new work proved to be one of my strengths because I learned to show up prepared and follow up with...
View ArticleMarketing Mojo: Crafting a brand voice to reach customers
It’s often said there is nothing new in the media. When every source is saying the same thing, it all becomes noise. The only way to break through is with an original voice that offers fresh...
View ArticleCommunication Coach: How AI is transforming SEO and what you need to do about it
When you think of SEO (Search Engine Optimization), the first thing that usually comes to mind is keywords. As they suggest, keywords have long been the key to successful SEO campaigns. Google has...
View ArticleMarketing Mojo: Marathon lessons for business growth and longevity
Running a marathon or a business requires planning, patience and a relentless commitment to continuous improvement. The reward in both situations is longevity, one of the most celebrated measures of...
View ArticleCommunication Coach: What are shared, owned and paid media?
There’s a reason marketing can sometimes be overwhelming for landscape and lawn care businesses. Many companies lump all types of marketing together without realizing the importance of distinguishing...
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